First up we talked about logo design and how over the last few years there has a been a trend of 'flattening' logos, so they are nice a simple. Nearly all major brands have done it.
Then we discussed why these specific logos are what they are:
The Nike tick - tick means good, success and they have created a brand that doesn't need any words. Magic.
Epic Games - the arrow pointing down to your controller you are holding. Ready to play.
Fed Ex - blew their minds with the arrow between the E and X.
NASA - how the A's look like the top of rockets.
Air BnB - how the outer shape looks like a house and the inner a location pin. Genius.
Lego - what do you build with? Blocks.
Then it was on to their own logo creation. Split in to 4 teams, they had to come up with a company name and a nice simple logo design, which we were going to bring to life.
So about 3 weeks before going we decided to create an animated video based on the school. This is where Alan comes in. Literally:
